The Mill at Avoca Village is Ireland's oldest weaving mill, going since 1723. Here's a short film I made with Hilary and Donald Pratt, who have seen it become what's arguably the country's most interesting brand. It was all very different back in the mid-70s when the place was falling down, the looms were largely idle and a young lawyer and his teacher wife went to see it in the pouring rain. "When I think about buying the Mill... it gives me vertigo. It was so crazy."
The Story of Avoca from Avoca Ireland on Vimeo.