Introducing NFL Star, Tom Brady to the Easter Bunny

NFL star quarterback, Tom Brady (eh, AKA Mr Gisele) was a great sport to muck about with our Easter Bunny in this web film for UnReal Candy. Along with top illustrator, Steve Simpson, we've been working with the all-natural confectionary brand in the US for a couple of years on everything from developing the creative strategy to packaging & merch design to online content creation. Great opportunity to work with the remarkable Michael Bronner too.

Getting UnReal in Time Square

It was also great to collaborate with the mighty Steve Simpson on a 60m tall digital screen for UnReal Candy in Time Square NYC. Part of its Halloween campaign, we created a 30 second animated loop with Steve's fantastic Day-of-the-Dead inspired skull and kinetic text elements. The animation and post was done by designwest.ie.



(This is only a mocked-up comp as the actual screen burned out when filmed at night.)

And here's Steve throwing shapes in Midtown.

NFL Star makes Halloween Stunt Fly

NFL star quarterback, New England Patriot's Tom Brady was a great sport to go incognito to help us out on a Halloween video which I wrote and CDed for all-natural US brand candy, UnReal, as well as creating content for packaging, web and POS.

What do you think of my Halloween quarterback sneak?? UnReal #GetUnreal
Posted by Tom Brady on Friday, 23 October 2015

Tom hid personally autographed messages and other goodies like match tickets for young fans in 3D Day-of-the-Dead inspired Halloween buckets, featuring fab illustrations by Dublin's own Steve Simpson. Steve also designed the amazing skulls too and a whole heap more. The buckets were then stashed in Whole Foods Markets all across the Boston/New England area.

Needless to say, TB12's profile meant the promo and the video - shot on the run and cut by Mark Higgins - really took flight on social and mainstream media as you'll see below, with almost 500 million impressions.



See what happens when you believe Everything is Possible.