Tuesday, December 1

Getting UnReal in Time Square

It was also great to collaborate with the mighty Steve Simpson on a 60m tall digital screen for UnReal Candy in Time Square NYC. Part of its Halloween campaign, we created a 30 second animated loop with Steve's fantastic Day-of-the-Dead inspired skull and kinetic text elements. The animation and post was done by designwest.ie.

(This is only a mocked-up comp as the actual screen burned out when filmed at night.)

And here's Steve throwing shapes in Midtown.