NFL star quarterback, New England Patriot's Tom Brady was a great sport to go incognito to help us out on a Halloween video which I wrote and CDed for all-natural US brand candy, UnReal, as well as creating content for packaging, web and POS.
Tom hid personally autographed messages and other goodies like match tickets for young fans in 3D Day-of-the-Dead inspired Halloween buckets, featuring fab illustrations by Dublin's own Steve Simpson. Steve also designed the amazing skulls too and a whole heap more. The buckets were then stashed in Whole Foods Markets all across the Boston/New England area.
Needless to say, TB12's profile meant the promo and the video - shot on the run and cut by Mark Higgins - really took flight on social and mainstream media as you'll see below, with almost 500 million impressions.
See what happens when you believe Everything is Possible.
What do you think of my Halloween quarterback sneak?? UnReal #GetUnreal
Posted by Tom Brady on Friday, 23 October 2015
Tom hid personally autographed messages and other goodies like match tickets for young fans in 3D Day-of-the-Dead inspired Halloween buckets, featuring fab illustrations by Dublin's own Steve Simpson. Steve also designed the amazing skulls too and a whole heap more. The buckets were then stashed in Whole Foods Markets all across the Boston/New England area.
Needless to say, TB12's profile meant the promo and the video - shot on the run and cut by Mark Higgins - really took flight on social and mainstream media as you'll see below, with almost 500 million impressions.
See what happens when you believe Everything is Possible.