Wednesday, November 25

NFL Star makes Halloween Stunt Fly

NFL star quarterback, New England Patriot's Tom Brady was a great sport to go incognito to help us out on a Halloween video which I wrote and CDed for all-natural US brand candy, UnReal, as well as creating content for packaging, web and POS.

What do you think of my Halloween quarterback sneak?? UnReal #GetUnreal
Posted by Tom Brady on Friday, 23 October 2015

Tom hid personally autographed messages and other goodies like match tickets for young fans in 3D Day-of-the-Dead inspired Halloween buckets, featuring fab illustrations by Dublin's own Steve Simpson. Steve also designed the amazing skulls too and a whole heap more. The buckets were then stashed in Whole Foods Markets all across the Boston/New England area.

Needless to say, TB12's profile meant the promo and the video - shot on the run and cut by Mark Higgins - really took flight on social and mainstream media as you'll see below, with almost 500 million impressions.

See what happens when you believe Everything is Possible.