Thursday, July 16

Chewing the cud with a Master Butcher

Here's a short film I made with artisan butcher Pat Whelan, who is at the vanguard of a revolution in Irish beef from his Tipperary family farm and Avoca's Food Market counters.

A man with strong views about happy cows and Ireland's food culture, Pat's always passionate about doing things the right way - winning awards aplenty while he's at it. And along with leading Irish food writer, Katy McGuinness has produced the definite book on his pet subject, the aptly-titled The Irish Beef Book