Saturday, July 17

Retro Reimaginings from Alex Varanese

Preemptive retro here. Take four pieces of contemporary everyday technology, jump in your time machine (duh, like you don't have one of those?) and redesign with a strictly Seventies aesthetic: for ALT/1977, the latest project from West Coast designer/re-visionary, Alex Varanese. He then creates spot-on press ads for these retro reimaginings.